Our Story

The story of Ariu Skincare begins with Ester's life-changing experience when she was pregnant with her son. As Ester navigated her pregnancy journey, she became increasingly aware of the limited options for pregnancy-friendly skincare products in the market. Concerned about using products with potentially harmful ingredients for both herself and her unborn child, she embarked on a mission to find safer alternatives. However, the search proved to be disappointing, as she couldn't find any products she felt completely comfortable using during this delicate time. 

After her son was born, Ester experienced firsthand the challenges of being a new mother. The lack of sleep and the demands of taking care of her little one left her with little time for self-care, let alone an extensive skincare routine. Her skin began to suffer appearing dull. At this point, Ester realized that many other moms must be facing the same struggles due to the demanding nature of motherhood. 

With a background in Dermatology and a Bachelor's degree in Biology, Ester knew she had the knowledge and skills to create a solution. She set out to develop a simple yet effective skincare line for moms, free from harmful ingredients. Driven by an unwavering determination, Ester wholeheartedly pursued her vision of creating a skincare company that moms would trust. After two years of relentless effort, countless sample revisions, and persistent advocacy for the exclusion of harmful ingredients, we are thrilled to announce the launch of our first product.

Today, Ariu Skincare is a testament to Ester's passion and commitment. Her brand offers safe and gentle products that empower moms to embrace their natural beauty with confidence, making their motherhood journey even more radiant and enjoyable.